Not every organization is ready to hire a full-time executive, but you still need senior-level guidance to navigate growth and change. As a fractional leader, I step in to provide the strategy, direction, and decision-making of a VP or CMO without the long-term overhead. You get a partner who can sit at the leadership table, align marketing with business goals, and keep your team focused on what matters most.

When it’s time to launch something big like a new checking account, fundraising initiative, or community partnership, you need more than a creative brief. I design go-to-market plans that bring together product, digital, creative, and leadership stakeholders into one cohesive effort. The result: campaigns that land cleanly, drive measurable adoption, and tell a story that resonates with the people you serve.

Big marketing and communication projects can be overwhelming: new websites, email automation platforms, even full online banking rollouts. I specialize in turning complex initiatives into clear, manageable processes that keep stakeholders aligned and teams on track. If you’ve got a major project on the horizon, I can help you map the steps, avoid pitfalls, and deliver with confidence.

Mission-driven organizations thrive when they connect authentically with the people and partners around them. I build campaigns and alliances that tie everyday business activity to community impact, creating loyalty that goes beyond transactions. From nonprofit partnerships to cooperative alliances, I’ll help you craft programs that make your brand part of something bigger.